May 23 2014
SEATTLE – At a launch event last night, the City of Seattle released new findings on technology access, adoption and interaction by Seattle residents. These findings are based on feedback from 2,600 residents via online and phone surveys and in-person focus groups in multiple languages about their use, concerns, and barriers to using the Internet, social media, cable TV and online government services.
“This data shows that we’re making great strides in technology, but a digital gap still exists between our neighbors,” said Mayor Ed Murray. “We’re already using the data in this report to influence how the City of Seattle interacts with our neighbors and to better target our outreach and engagement strategies.”
Every four years the City of Seattle conducts community research to find out how Seattle residents are using technology. The technology adoption study findings were detailed at the interactive launch event, and are available online at www.seattle.gov/tech/indicators. The summary of findings and recommendations are available in multiple languages.
“The information from the focus groups will help us improve services and how we reach all communities,” said Councilmember Bruce Harrell. “We will take action on improving access to web services by making them available in multiple languages.”
Since 2000, the City’s Community Technology Program has been collecting extensive and statistically valid data on residential use of cable TV, broadband adoption and uses (including health, work, education, finance and civic engagement), barriers to broadband adoption, use of online city services, and customer service needs. The measures used were based on goals for a technology-healthy city developed in collaboration with the City’s volunteer Technology Advisory Board.
Nine focus groups were also conducted to help understand the needs of communities who are often under-represented in the online and phone surveys or may be technologically-underserved.
Findings of the report include:
- The report finds that 85 percent of Seattle residents have Internet at home and that more residents now own laptops than desktop computers.
- Since 2009, Seattle has seen mobile phone ownership grow by 11 percent (80 to 89 percent), and has seen a 66 percent growth in the number of residents with smart phones (35 to 58 percent).
- Broadband and cable TV prices continue to be of concern, but increasing broadband speed is important to those surveyed, with high interest in using higher bandwidth applications.
- Cable subscribership has dropped 13 percent in the past four years as options for viewing video over the internet have grown.
- Lower income residents have lower-speed broadband service, though a broad cross section of Seattle residents are interested in using higher speed internet services for activities like medical appointments or taking classes.
- The study funds that there is still a significant gap in access to internet and the skills to use it, though the digital equity gap is more focused in skills and uses of the internet than on basic access.
- Email was noted as the preferred way for residents to give their opinion to a community group or the City.
- Education and age are the most significant factors differentiating technology access and adoption, but the data also shows important differences based on the income, ethnicity, and abilities of those surveyed.
- The research also found that those with less education tend to make less use of the internet than users with more education.
For more information, visit www.seattle.gov/tech/indicators or contact firstname.lastname@example.org or 206-386-9759.
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